Phase 4: Fulfillment.

 Marketing Music Plan  Pre-studio Production  Record Your album  Sell Your Music 

25.Action: Locate radio station music directors and music sites curators.

Ingredients: Phone listings, internet guides, etc...

    • These are the people will decide to play your songs and promote you. Find them. Sell your music to them. Make sure they get all the promotional materials in a timely fashion. You might even want to invite them to a mixing session.

26.Action: Submit your material.

Ingredients: The mailing addresses of the music director list.

    • Together with your creative team, decide which songs you want to release standalone, as a music video. It is completely true that one track can sell an entire album. Ask Celine Dion about what Titanic did for her. Get a lot of attention for your track.

27.Action: Tell all your friends.

Ingredients: Your phonebook, email, telephone, Facebook, Insta, Twitter, etc...

    • List all the people who might help you distribute, promote, sell your music.
    • Tell them to buy your album, tell them to call the radio stations and request your song. Send them to every site you're on and have them Like, share and do whatever that site allows. Social recognition is one of the most effective forms of advertising. Think small, or don't think at all. Almost every successful recording of every successful band started in a local market through word of mouth. American Idol notwithstanding.
    • Distribute, promote, sell your music to people you know and earn from that too. Besides, the more you are heard, even in a friend's car, the more you'll succeed. I played a gig for 14 people once, and two of those fourteen hired me for gigs that filled 250 seat theaters. " Spread your bread upon the waters."

28.Action: Do your advertising.

Ingredients: Courage, creativity, deal-making skills, budget, your marketing concept.

    • Whenever you plan, when ever you budgeted, don't be afraid. Do it with full commitment and belief that your recording is worth every penny you spend to publicize it.

29.Action: Go Digital.

Ingredients: Computer and internet, lots of patience, a good search engine.

    • A lot of, probably most, music is sold digitally these days. There are lots of streaming and download sites that will sell your tracks or album as a physical product and as a digital download.

30.Action: Plan your next goal.

Congratulations! You have recorded your album! It's now getting played on the radio. Now is when the real work starts. Think of advertising, think of live performances, think of expanding into other local markets. Look for a manager. Think about a record deal. Our work together was to achieve a specific goal and we did it. That means you can choose the next goal, whether it be to further this project or another project, and achieve it. I wish you all the best.